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DAZZLE ATHLETICS
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ABOUT ME
I am Karell and an ex Cheerleader myself! I've been at Worlds 5 times as both an athlete and a coach and have unfortunately numerous ridiculous appearances on TV.
I moved to London in 2016 for work as an engineer/architect and still work full time. Having previously worked as a sales rep for Varsity Europe, I was asked by a few teams, in 2017 if I knew someone who could design and produce their cheerleading gear. What was originally just a way to help them get affordable custom uniforms without compromising on quality and facilitate communication with English speaking companies, eventually became Dazzle Athletics Ltd.
I'm also an international judge, mainly to see my uniforms shine on the mat.
As an non practising architect it's a way for me to get my daily dose of creativity.... and bling! (*hides her shoe collection)
I'll be there every step of the way to ensure continuity year in year out while keeping the cost as affordable as possible.
ABOUT ANAIS
Hi ! My name is Anaïs and I am in charge of everything social !
I am a master degree graduate in communications, advertising and digital strategy - and have been a cheerleader for over 10 years at USTCV in Bordeaux, FR.
I have always been keen to creating communication supports for my gym, going from helping with the mixes to creating social media support.
I now assist Karell to develop her brand’s notoriety on the internet and also animate her community. If you’ve ever had a comment from our account on instagram, chances are, I was probably behind it. 😋
Growing with Dazzle is such a fun experience, I get to still have foot in the cheerleading world while perfecting my communications skills. I love seeing our customers dazzle in their uniforms and see the confidence we have the chance to help them gain.
Choosing Dazzle for your next project means choosing a small company which dreams big and who makes yours come true.
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