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DAZZLE ATHLETICS
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ABOUT ME
I am Karell and an ex Cheerleader myself! I've been at Worlds 5 times as both an athlete and a coach and have unfortunately numerous ridiculous appearances on TV.
I moved to London in 2016 for work as an engineer/architect and still work full time. Having previously worked as a sales rep for Varsity Europe, I was asked by a few teams, ​in 2017 if I knew someone who could design and produce their cheerleading gear. What was originally just a way to help them get affordable custom uniforms without compromising on quality and facilitate communication with English speaking companies, eventually became Dazzle Athletics Ltd.​
I'm also an international judge, mainly to see my uniforms shine on the mat.
As an non practising architect it's a way for me to get my daily dose of creativity.... and bling! (*hides her shoe collection)
I'll be there every step of the way to ensure continuity year in year out while keeping the cost as affordable as possible.
ABOUT ANAIS
Hi ! My name is Anaïs and I am in charge of everything social !
I am a master degree graduate in communications, advertising and digital strategy - and have been a cheerleader for over 10 years at USTCV in Bordeaux, FR.
I have always been keen to creating communication supports for my gym, going from helping with the mixes to creating social media support.
I now assist Karell to develop her brand’s notoriety on the internet and also animate her community. If you’ve ever had a comment from our account on instagram, chances are, I was probably behind it. 😋
Growing with Dazzle is such a fun experience, I get to still have foot in the cheerleading world while perfecting my communications skills. I love seeing our customers dazzle in their uniforms and see the confidence we have the chance to help them gain.
Choosing Dazzle for your next project means choosing a small company which dreams big and who makes yours come true.
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